About Us
The story behind our handmade creations
From Passion to Paper
Gracefulmerchant began in a small home studio in Tauranga, driven by a simple belief: meaningful connections deserve more than digital messages. What started as creating cards for friends and family grew into a dedication to helping others express their sentiments through beautiful, tangible keepsakes.
Today, we continue to craft each piece with the same care and attention that sparked our journey. Every card that leaves our studio carries the heart of handmade artistry.
What Guides Our Work
Crafted with Care
Every design receives individual attention. We never rush the creative process.
Sustainable Practices
We choose eco-friendly materials and minimise waste in our production.
Customer Connection
We listen, collaborate, and ensure your vision becomes reality.
Quality First
Premium materials and techniques ensure lasting impressions.
Milestones
The Beginning
First handmade cards created in a small home studio, shared with friends and local markets in Tauranga.
Studio Opening
Moved to a dedicated workspace on Cameron Road, expanding our capabilities and team.
Online Launch
Launched gracefulmerchant.world to serve customers across New Zealand.
Sustainability Focus
Committed to eco-friendly paper sources and sustainable shipping options.
Continuing the Craft
Serving customers throughout New Zealand with handmade cards for every occasion.
The People Behind the Paper
Aroha Bennett
Founder & Lead Designer
Wiremu Cooper
Production Manager
Ngaire Foster
Customer Relations
Reuben Lawson
Print Specialist
Where Creativity Happens
Our Tauranga studio at 219 Cameron Road is where ideas transform into beautiful printed pieces. Surrounded by paper samples, ink swatches, and design inspiration, our team works collaboratively to bring your visions to life.
We welcome visitors by appointment. Come see our workspace, browse material samples, and discuss your project in person.
Schedule a VisitHow We Work
Listen
Understanding your needs, preferences, and the story you want to tell through your cards.
Create
Developing designs that capture your vision while adding our artistic touch and expertise.
Perfect
Refining every detail until the final product exceeds expectations and delivers genuine delight.
Ready to Create Something Beautiful?
Whether you have a clear vision or just an idea, we're here to help bring your perfect card to life.
Contact Us Today